With the holiday season fast approaching, it’s time to start thinking about your holiday marketing plan so that you can take advantage of all of the festive cheer in the air.
Preparing and planning your seasonal marketing campaign ahead of time will help you to determine the goals of your campaign, your target audience and to identify an appropriate call-to-action. Your holiday marketing needs to grab the attention of customers. If done right, you can really capitalize on what can prove to be the most profitable time of the year for your business.
From a budget standpoint, this is the time of year when I tend to spend the most amount of money on marketing. Thankfully, my investment never goes to waste because my ideal customers and demographic are in the ‘shopping spirit.’ They’re out of their houses, attending festivities, visiting family members and above all, they’re shopping…a lot!
In this festive episode of the Beyond The Mat podcast, I share my best holiday marketing tips to help you create an effective holiday campaign and get more people through the doors of your gym.